Local Business Advertising Tips

Local Business Advertising
Small Business Advertising
In order to effectively advertise a small business you need to utilize proper small business advertising techniques.
The Primary Small business advertising techniques are as follows:
- Have a Google Places Optimized Listing
- Have a Mobile friendly local business website
- Have an optimized small business website
- Have a Facebook Fan Page
- Have a Twitter Profile
Each of the above requirements if implemented with due diligence as to what Google wants to see, will bring an unprecedence of financial reward to the local business which had the forsight to get them executed properly. Consider the situation where a primary keyword for a local small business generates 350 local searches per month, and for that keyword, the local small business does have a Google places listing on page one. Google places listings are above the organic search engine listings, they contain the contact information of the business and you get a call.
Notice that the next technique that i listed above is the mobile website. There are currently more mobile phone buyers searching the internet for goods and services than there are people searching with loptops and desktop computers. If your website is not mobile friendly, you are a looser.
It is necessary to have a fully optimized small business, or local business website. mose of your SEO juice will be derived from this site. The primary consideration here, is not if it is pretty, or awesome, it is: DO SEARCHES FIND THE WEBSITE? If the website is not found, it is just trash, and a waste of the money invested to build it.
Well, this post is getting long, so I will discuss the really important aspects of social marketing in a later post.
Lonny Heiner
Small Business Advertising
Small Business Advertising Agency
Small Business Online Advertising
In my last post I discussed a process whereby you could increase the Page Rank of your YouTube Channel. I mentioned in that post that I had been told that to increase the page rank of your YouTube channel that you needed to do Google searches for comments on YouTube videos and then to comment on them while you were logged in to your YouTube Channel.
Small Business Online Advertising Preliminary Results
In that post I mentioned that the search term in a Google search bar would be
"keyword string", or ["Small Business Online Advertising Online" "channel comments" site:youtube.com/user]. I also mentioned that the article that I was referring to stated that I needed to comment 5 times for a keyword term, 3 times per week for three weeks, and that the channel that I was optimizing had at least three videos on it.
I did that 2 days ago for a new channel and today while searching for new videos to comment on, that URL came up showing a PR of 3. Maybe this was a quirk or a Google Dance, but it certainly got my intention. I am going to keep this process going for the stated 3 weeks for sure, now that I have seen those results in real time.
Lonny Heiner
Local Business Advertising Online
Business Advertising Online Online Agency
Edmonton Local Business Consulting Service
I have discovered a tool which will analyze your local business based upon your local business phone number. This tool will look up your phone number and then search the entire Internet to find out just how well your Edmonton Local Business Consulting Service are doing. It will give you a score, and then it will rank each significant Internet marketing tool for your effectiveness. This tool will tell you immediately if you need to take swift corrective action in your internet marketing and advertising efforts for your local Local business.
Should you find that your scores are high, congratulations! We applaud you. If your scores are very low or shows that you have areas that need improvement, you need to work on those to achieve ultimate success in your local business. Remember, if you are not found on page one of a local search engine, you business will not be found at all. If you have an extremely attractive website, and your website URL is not on the first page of a search request, that pretty website is not worth anything, because none is looking at it except the owner and the employees of the company.
Use the Edmonton Local Business Consulting Service Tool
Simply click the hyperlink contained in the above heading, and on the website that comes up, type in your Internet local Local business phone number to get your free Internet Marketing Score and Free Edmonton Local Business Consulting Service report.
Take action, go to this link, Edmonton Local Business Consulting Service Now.
Read the report. Study the areas in which you may have a deficiency. If you need help defining your marketing needs, you may want to visit the Edmonton Local Business Consulting Service website for assistance.
Topic: Edmonton Small Business Advertising
Lonny Heiner
Edmonton Local Business Advertising
Edmonton Local Business Consulting Service
Fri 17 Feb 2012 004206 GMT
Edmonton Advertising consultants
I have been doing some research on the new YouTube Channels, and I have discovered a very interesting claim. The Claim is that it is possible to build a PR 4 or 5 YouTube Channel site in 6 to 8 weeks. Further, the process described is fairly simple and involves 15 to 30 minutes a day, 3 days per week, for 3 weeks.
How to Build a High Page Rank YouTube Channel
Here is the process. Set up a YouTube Channel, say it is Small Business. The url of that channel would be http://youtube.com/user/smallbusiness. Now, if that channel is not available, do not fret just ad a number after it.
Now, upload 4 or 5 videos to that channel which have been properly configured videos with keywords that you have optimized your Small Business website for, and a description which includes your site URL, and a succinct statement about your business. Next, go to a Google search and in settings turn off local search, set the number of searches for 100. Use firefox and turn on SEOQuake. Search for: "small business" "channel comments" site:youtube.com/user. Now with SEO Quake on, scroll down the 100 results and pick 5 PR 5 or PR6 video channels to comment on. Watch the video and do a non spammy good comment. Be sure that you are logged into your channel account.
Do this search 3 days per week, commenting on 5 PR 4, 5, or 6 videos a day. Continue this process for 3 weeks and then forget about it. This is what I am being told and i will be back in 4 to 6 weeks to report to you my results.
Now, assuming that you get the ranking, what next? Upload your client videos to that channel and make it a favorite. Maybe get a Veretekk Gold account and get your videos posted on their high PR accounts?
This is truly an interesting concept.
Lonny Heiner
Edmonton Adverising consultants
Mobile Local Business Advertising
Wed 15 Feb 2012 233543 GMT
Small Business Marketing
It probably does. And there are many ways to do it. All do take time and patience, and diligence to keep them working. Most of you small business owners do not have the current knowledge of just what to do, and all of you are being hit upon by every huckster, and a lot of professionals, and how do you sort them out?
The Too Good To Be True Test
The first litmus test is if it sounds too good to be true, it is probably true. Always ask for references, and get a phone number that you can personally call, not a website with a thousand testimonials. As for website searches for keywords of former clients. See if the Google places pages come up. See how many of the organic results are actually on page one, and if so how many are above the fold.
Brick and Mortar need Google places First
The reason for this is that it takes 3 weeks or more to start working, but then it appears above the organic results. it is usually cheaper to set up a good Google places campaign than a SEO campaign for the organic results. But, you object as a small local business is to make money, so you need both and you also need to pay attention to Social networking, especially FaceBook.
Lonny Heiner
Edmonton Advertising Agency
Mobile Local Business Advertising
Tue 14 Feb 2012 195542 GMT
I have discovered a tool which will analyze your local business based upon your local business phone number. This tool will look up your phone number and then search the entire Internet to find out just how well your small local business marketing efforts are doing. It will give you a score, and then it will rank each significant Internet marketing tool for your effectiveness.
Use the Business Marketing Tool
Simply click the hyperlink contained in the above heading, and on the website that comes up, type in your Internet local small business phone number to get your free Internet Marketing Score and Free Small Business Advertising and Marketing report.
Read the report. Study the areas in which you may have a deficiency. If you need help defining your marketing needs, you may want to visit the Edmonton Local Small Business Advertising website for assistance.
Lonny Heiner
Edmonton Small Business Online Advertising and Marketing Service
Local Business Advertising
Sat 11 Feb 2012 200128 GMT
If you own a business in Edmonton, or anywhere else in the world, and you are not being found on page one of Goggle, you are loosing money. It does not matter if you are a janitorial service, a Dentist, a plumber, a building contractor or a retail store, if your business is not found on the first page of a local search engine, you are loosing money that you could otherwise have.
Type in the name of your business in the search box for Goggle, Bing or Yahoo, and see if your business is listed on the first page of the Search Engine Results Page. (SERP). Note, that the first three listings on that page are going to receive 60% of the business resulting from those searches.
Now, please go to Local Business Marketing Health Tester, where I have installed a health test for your business. Just type in the phone number for your business and get a copy of your Internet market viability free report.
This video shows you the power of the Organic listings, so if you are currently engaged in a PPC program, you may wish to reconsider your marketing strategy
Finally, if you are marketing to a local fixed geography, Google places development and optimization is the way to go, along with a healthy FaceBook and twitter social marketing strategy. The Google Places Search results appear ABOVE the Organic results on a Google SERP! This is very powerful.
More Soon
Lonny Heiner
Online Business Marketing
Local Business Advertising
Edmonton Online Business Marketing
Google Places Categories
In the Google Places setup, you need to select a Category from the Google Drop Down list for the first category. This is mandatory for good optimization. Then once that is done you may create 4 more categories. Too many words will get you bad rankings over time. Currently local testing and local wisdom says to use the 2334 rule, 2 word, then 3 words then 3 words, then r words. So for Dentist office you may pick the Dentist category, which is in the Google drop down box. Then attempt to maximize relevant keywords within the above formula to provide a large potential categories list.
A set of categories might be:
Dentist
Sedation Dentist
Teeth whitening Dentist
Veneers dental clinic
Dental implants denture service
The most important criteria about categories, is that they must represent Who, not what you do! It is also important never to use the city in a category.
Google Places Description for a small business.
The description is limited to 200 characters and you need to use as many as you can, without keyword stuffing. Mention the city only once. Do not use any category words. Use the main keyword only once. Try to make this sound very normal and make something that you would not be embarrassed to have on your business card. If your main keyword is also a category, use other words that when used with that word will increase chances for searches and or use words that refer to the same niche. This way you will not be penalized by Google for stuffing. It is important to never use a Post Office box for an address.
Create an email address specifically for the listing that contains your main keyword. Keyword@gmail.com.
Additional Details
This section of the Google places setup is for creating dozens of more keyword hyperlinks.
Examples
Go to my Dentist Facebook Profile, (hyperlink).
Create hyperlinks to all of your citation sites, review sites, picture sites, video sites etc, all of which are remotely located on other websites which you do or do not control and some of which are authority sites.
Reviews and Coupons
You should make good use of these options, using Keyword type hyperlinks as we discussed above.
Lonny Heiner
Small Business Marketing
Local Business Advertising
Online Business Marketing
Google Places Offline Optimization
Google Places Offline Optimization is everything that you do OFF of your Google Places site that you are in the process of creating.
Principal Offline Optimization Activities
- Claiming Directories
- Video promotion
- Picture Promotion
- Article Promotion
- Review Promotion
- Website Promotion
- Backlink Strategy
Claiming Directories
It is important for you to search for and claim your listings on other sites. Google aggregated citations from sites all over the internet such as produced by Yelp, Yahoo, Bing and others to create the initial Google maps. Now, when you claim them, it ads credibility to your new Google Places listing. I will be having specific posts on this issue in the future.
Video promotion
Video promotion is important, and since Google owns YouTube, guess where you should first post? There are over 50 places on the internet to post videos to. Each of these videos must have an optimized title, Description and keywords. Google allows 5 videos on your Google Places site and They should each come from a different location.
Picture Promotion
Promoting pictures is not routinely done by people advertising their businesses online. Google Places allows 10 pictures and they should be hosted at prominent websites. The title tags should also be optimized for your primary keyword phrases.
Article Promotion
It is important to have multiple articles posted at well visited websites which contain your citation and a link to your website.
Review Promotion, Website Promotion, Backlink Strategy
I will be covering these in a continuation of this discussion.
Lonny Heiner
Online Business Marketing
Local Business Advertising
Online Business Marketing